Current status
27 European consumer protection agencies are simultaneously investigating 20 airlines for misleading green claims.

Forecast for Agencies
Common ‘green’ claims are no longer providing adequate shelter. These regulatory storms are expected to spread to all sectors, followed by showers of class action suits.

The next EU-wide greenwashing complaint on regulators’ desks targets plastics green claims by major FMCG companies.

Current Status
French prosecutors are exploring criminal charges against a major oil and gas company for greenwashing.

Forecast for Agencies
The legal climate is changing faster than predicted. Environmental claims are now triggering criminal weather patterns.

Current Status
Consultants McKinsey are facing litigation from an Oregon county for their alleged role in climate disinformation.

Forecast for Agencies
Consultants and agencies are no longer on the periphery – they’re right in the tornado's path.

Current Status
California seeking billions in climate damages from Big Oil, with marketing practices at the center. Exxon accused of promoting recycling despite knowing limitations.

Forecast for Agencies
Previous defenses against old climate denial allegations offer no protection against these new waves of litigation. Agencies pushing partial truths and convenient narratives are now in the eye of the storm.